Dagens Næringsliv

Christian Krohgs gate 16
PO Box 1182, Sentrum
N-0107 Oslo, Norway

E-mail:
annonse@dn.no
kundeservice@dn.no
redaksjonen@dn.no

Url:
http://avis.dn.no

Tel +47 22 00 10 00
Fax adm. +47 22 00 10 10
Fax edit. +47 22 00 11 10
Fax sub. +47 22 00 10 60
Fax adv. +47 22 00 10 70

The world’s best read

If the Financial Times or the US edition of the Wall Street Journal were to achieve the per capita readership of Dagens Naeringsliv you would see their readership figures increase by 660% and 545% respectively. It would be nothing short of sensational. In fact, this is as good a word as any to describe Dagens Naeringsliv’s rise to its undisputed position as Norway’s leading business publication and the world’s best-read business newspaper per capita.

Every day, Dagens Naeringsliv sets the business agenda with insightful and investigative journalism. From breaking stories and analysisto stock listings and features, Norwegian business relies on Dagens Naeringsliv for the latest national and international news.

The story of Dagens Naeringsliv is one of innovation. Capitalising on the growing need for business and financial information from an increasingly rich and highly-educated population,

Dagens Naeringsliv has seen its circulation rise from 15,000 in 1980 to 74,248 in 2005. Along the way it has widened its target reader-ship with a livelier style, broader coverage of Norwegian and International business and specialised coverage of non-business related topics, such as private financial issues, travel, food and drink. The introduction of feature-orientated Saturday editions and special supplements widens its appeal, and the relaunch of DN Ajour as dn.no in 2000 vastly improved the online service. Distribution of Dagens Naeringslivis nationwide via subscription and news-stand, with the latest issue always available before 7.00 a.m.

A large and highly-educated readership, with well-paid jobs and a high level of disposable income widens the paper’s advertising appeal. As Norwegians rely relatively little on business magazines, Dagens Naeringsliv has long been the best vehicle for reaching Norwegian management on a national basis. Now, with a widening readership, it is also establishing itself as a leading medium for promoting consumer brands. The Saturday edition, for example, has a higher readership than the dailies.