NHST Businesses
Dagens Næringsliv
Christian Krohgs gate 16
PO Box 1182, Sentrum
N-0107 Oslo, Norway
E-mail:
annonse@dn.no
kundeservice@dn.no
redaksjonen@dn.no
Url:
http://avis.dn.no
Tel +47 22 00 10 00
Fax adm. +47 22 00 10 10
Fax edit. +47 22 00 11 10
Fax sub. +47 22 00 10 60
Fax adv. +47 22 00 10 70
Norway’s largest business paper
Dagens Næringsliv is Norway’s largest business paper, and one of the world’s most-read business papers in terms of total population. Each day 266,000 Norwegians read Dagens Næringsliv, making DN the country’s fourth-largest daily newspaper in terms of readership. Dagens Næringsliv has a circulation of 80,559 and covers the whole of Norway.
Dagens Næringsliv is read by a very attractive target group for advertisers.
The newspaper’s readers are mainly aged between 25 and 65, most have
university-level qualifications, 47 percent hold management positions, and
they generally enjoy high incomes and strong purchasing power.
The first edition of the newspaper rolled off the press on 1 January 1890
under the name Norges Handels- og Sjøfartstidende.
Dagens Næringsliv
Dagens Næringsliv publishes news, exposés, comment, analysis and debate on
Norwegian business and society.
We cast a critical eye over the key players and companies in Norwegian finance
and industry. We also report on political processes and decisions – and
their consequences.
DN also reports on industries and companies living in the shadow of major
listed companies. Each year, we publish our “Gaselle” list of Norway’s
best-performing growing companies and award a prize to the number one.
Will property prices rise? What is going on in the airline industry? The
lifestyle section provides you with news and reports on property, travel,
cars, food and clothes. DN Aktiv also reports on fitness and exercise
trends, and on how you can improve your physical fitness.
The long-term global economic downturn – double-dip or recovery? In DN you can
read reports on the people and companies around the world who influence –
and are impacted by – global economic fluctuations.
The “Etter børs” (“After Market”) section contains news, reports and analysis
on the financial goings-on in the media, the advertising industry,
publishing houses and galleries.
DN helps you understand more about what is happening in Norwegian finance and
society – and why it is happening.
DN lørdag
DN lørdag (DN Saturday) offers the reader even more than the regular weekday
DN. In addition to news, debate and opinion and the After Market sections,
the Saturday paper also includes a packed magazine supplement.
The magazine (“Magasinet”) is the home of well-written reportage and
engrossing documentary features, our aim being to present complex events as
engaging stories. Our readers want in-depth reporting and background
articles, and on Saturdays they get exactly that. DN lørdag features
interviews with fascinating people and reports that often deal with those in
the news.
DN lørdag also includes reports on fashion, technology, design, art, food and
lifestyle. There is a regular wine column, as well as articles on music,
books, cinema and travel, and a restaurant guide.
D2
D2 is a lifestyle magazine that fuses the best aspects of both newspapers and
magazines: quality journalism combined with modern magazine design and
high-quality photography.
The magazine covers a wide range of cultural and lifestyle-related topics,
including design, architecture, fashion, art, travel, cars, technology,
fitness and food – subjects we know our readers are interested in. We
prioritise reporting on new trends and innovations, as well as on the
processes driving them and the conflicts they may provoke.
D2 magazine is free with Dagens Næringsliv every Friday.
Profile
LAUNCHED
1889
PUBLICATION
Daily Monday–Saturday
EDITORIAL PROFILE
To set the agenda through independent, authority-challenging and revealing
journalism supplemented with critical commentaries, debate and interesting
feature stories.
READER PROFILE
Dagens Næringsliv is read by highly-qualified, high-net-worth individuals.
Many of the readers are senior or middle managers and experts with
decision-making authority. The readers live all over Norway, but most often
in the major conurbations.
CIRCULATION
80,559 1
NUMBER OF DAILY READERS
266,000 2
NUMBER OF SATURDAY READERS
289,000 2
NUMBER OF WEEKLY READERS
598,000 2
GEOGRAPHICAL COVERAGE
Norway
OFFICES
- Oslo (head office) plus several regional offices in Norway
- Stockholm, Sweden
- Brussels, Belgium
- New York, USA
- Phuket, Thailand
FURTHER INFORMATION ON THE READERSHIP
http://www.dn.no/idn/idnenglish/
1 Mediebedriftene, 2011
2 TNS Gallup, Forbruker & Media ’11/1