NHST Businesses

FiskeribladetFiskaren


Url: http://www.fiskeribladetfiskaren.no
E-mail:
redaksjonen@fbfi.no
annonse@fbfi.no

Bontelabo 2
N-5003 Bergen, Norway

Tel +47 55 21 33 00
Fax +47 55 21 33 01

Casting the net wider

FiskeribladetFiskaren (The Fisherman) is the leading Norwegian newspaper for the fishing industry and an important part of the IntraFish Media concept. Since its inclusion in NHST Media Group in 1998, it has grown in income and broadened its editorial focus. FiskeribladetFiskarens geographic reach includes Norway and the other Nordic countries, in line with the international perspective of IntraFish Media.

FiskeribladetFiskaren was first established in 1923 as Norway’s first publication with sole focus on its important fishing industry. In recent years, it has broadened its coverage to attract other groups, such as fish farmers, fish processors and those in the support industries. But with seven out of ten Norwegian fishermen reading Fiskaren, the paper has maintain edits appeal to its core market. With the greater internationalisation of fishing and a broader reader profile, FiskeribladetFiskaren`s editorial now goes beyond the domestic industry and covers vital issues from the entire North Atlantic region.

The synergy and experience offered by NHST has helped launch the paper into a new era. Circulation is steady and expected to rise and, with the benefits derived from its incorporation in IntraFish Media, the future is looking brighter than ever.

Profile

LAUNCHED
1923

NEWS DELIVERY
Newspaper
(three issues each week)

EDITORIAL POLICY
“To be the leading journal for news and opinion for the fishing, aquaculture and processing industries in the Nordic region”

TARGET READERSHIP
Professional fishermen, fish farmers, management and senior personnel in related industries and the public sector

CIRCULATION
8,852 (2006) 1)

READERSHIP
27,000 in Norway,
approx. 3,000 in other Nordic countries
(February 2007) 2)

GEOGRAPHIC REACH
The Nordic region

OFFICES
> Bergen (head office) and several regional offices in Norway

1) MBL, February 2006
2) TNS Gallup, February 2006