NHST Businesses
Intrafish Media
Url:
http://www.intrafish.no
http://www.intrafish.com
E-mail:
sales@intrafish.com
redaksjonenintrafish@if.no
Bontelabo 2
N-5003 Bergen, Norway
Tel edit. +47 55 30 22 30
Fax edit. +47 55 21 33 01
Tel sales +47 55 21 33 00
Fax sales +47 55 21 33 40
First in seafood news
IntraFish Media is the leading international source for seafood news. Through its sites IntraFish.com and IntraFish.no it provides breaking news, reports and analysis to its many readers world-wide. With reporters located in the US, UK, Chile and Norway, focus is international and follows the entire value chain, from supply and processing to retail and foodservice.
Launched in 2002, the monthly newspaper IntraFish is positioned as a must-read for the global seafood industry. IntraFish Newspaper is proving the ideal medium for in-depth features,commentary and general seafood news.With its online news sites, monthly newspaper and Industry Reports, IntraFish Media is the unrivalled resource for vital news and information for seafood professionals around the world.
IntraFish has paying subscribers in over 80 countries, with the emphasis on Europe and North America. Seventy-nine percent of its readers are in general or top management with a large majority having final authority or influence over their companies’ purchasing. This makes IntraFish an important element of any seafood company’s media mix.
IntraFish Media prides itself on its independent reporting. With no industry ties and 23 full-time reporters, the company has the resources to track down exclusive news and report it in a critical and unbiased fashion. It’s this approach that its readers appreciate. Readership research shows that the majority of its readers describe IntraFish as the most important source of news for the seafood industry.
Casting the net wider
FiskeribladetFiskaren (The Fisherman) is the leading Norwegian newspaper for the fishing industry and an important part of the IntraFish Media concept. Since its inclusion in NHST Media Group in 1998, it has grown in income and broadened its editorial focus. FiskeribladetFiskarens geographic reach includes Norway and the other Nordic countries, in line with the international perspective of IntraFish Media.
FiskeribladetFiskaren was first established in 1923 as Norway’s first publication with sole focus on its important fishing industry. In recent years, it has broadened its coverage to attract other groups, such as fish farmers, fish processors and those in the support industries. But with seven out of ten Norwegian fishermen reading Fiskaren, the paper has maintain edits appeal to its core market. With the greater internationalisation of fishing and a broader reader profile, FiskeribladetFiskaren`s editorial now goes beyond the domestic industry and covers vital issues from the entire North Atlantic region.
The synergy and experience offered by NHST has helped launch the paper into a new era. Circulation is steady and expected to rise and, with the benefits derived from its incorporation in IntraFish Media, the future is looking brighter than ever.
Profile
LAUNCHED
1997 (IntraFish.no)
1997 (IntraFish.com)
2002
(IntraFish Newspaper)
NEWS DELIVERY
Online/monthly newspaper
EDITORIAL POLICY
“IntraFish is the world’s leading provider of relevant,
timely business informationfor global seafood profes-sionals. Our online and
printed publications provide independent and exclusive quality reporting on
global seafood trends, key players, trade issues and market analysis crucial
to seafood buyers and suppliers”
TARGET READERSHIP
Seafood buyers, suppliers, processors, aquaculture
producers and providers of equipment and services
CIRCULATION
Online approx. 5,000 paying subscribers. IntraFish Newspaper
is received monthly by 7,000 seafood professionals(March 2005)
READERSHIP
Approx. 17,500
(March 2005) 1)
GEOGRAPHIC REACH
Global
OFFICES
> Bergen (head office) and Bodø, Norway
> Seattle
and Scarborough (Maine), USA
> London, UK
> Puerto Varas,
Chile
1) Analysehuset, 2004