Exclusive;
"In journalism, exclusive can refer to information provided to or available from only one news outlet" (Wikipedia)
Exclusive content for defined segments. That has been the formula for NHST Media Group’s development. It is a formula that has made the Group the market leader in Norwegian business news and the international market leader in news for a range of global industry segments. It is a formula that has made possible combining the development of competitive online services with continued strong growth for the newspapers. It is a formula that made it possible to establish a new standard for Norwegian lifestyle journalism through D2. It is a formula based on conviction that depth is just as important as breadth.
This approach has prepared the Group for handling the turbulence that the world economy and the media industry are currently going through, even if it is demanding. Whilst the economy is gyrating and business models are changing the formula for news products valued by the customers remains the same: Continued focus on quality and integrity in defined segments that we cover better than anyone else.