Upstream

Url:
http://www.upstreamonline.com
E-mail:
sales@upstreamonline.com
editorial@upstream.com

Christian Krohgs gate 16
PO Box 1182, Sentrum
N-0107 Oslo, Norway

Tel edit/sales +47 22 00 13 00
Fax edit +47 22 00 13 05
Fax sales +47 22 00 13 10

Leading the field

Readers are willing to pay for quality – that’s the philosophy. With a team of 21 reporters locatedaround the world, Upstream can provide the unbiased, independent journalism that readers praise so highly. Called “invaluable”, “excellent” and “the best publication of its type on the market” by senior managers in some of the most respected companies in the industry, Upstream has, in less than ten years since its launch, firmly established it self as the quality news source in the international oil and gas industry. Other respected publications have also taken notice, with the Los Angeles Times stating: “The flamboyant trade weekly Upstream has become a must-read both for its bold irreverent style and its thorough coverage”. This was followed by praise from the New York Times: “For energy executives, Upstream has become a must-read, like Advertising Age or Variety or American Lawyer in their respective fields”.

To maintain the paper’s lead and reputation, it’s important to listen to the market. Every two years, Upstream conducts a comprehensive readership survey through MORI, the renowned UK research organisation. The latest survey shows that 97% rate Upstream as very or fairly good, 6.8 out of every 8 issues are read and each issue is passed on to an average of 5.2 people. Furthermore, it’s clearly a publication favoured by management with 96% of its readers classing themselves in this category and 68% influencing the strategic development of their company. Little wonder, therefore, that Upstream has received the acclaim it has.

When subscribers pay their annual fee of US$ 850 (2007) they not only receive the weekly editions of Upstream, but also unlimited access to upstreamonline.com. This extensive news and information site offers unrivalled access to breaking stories, news archives, industry statistics and several other valued features. Upstream subscribers rely increasingly on online news, with growing numbers of user sessions and more page views per visit. In response, Upstream launched a faster and easier to use version in the spring of 2005 and opened it's LIVE news section in the autumn of 2006. Upstream will continue to invest in upstreamonline.com in the years to come.